goal conversion overview google analytics annotations

Generally, the funnel steps would be (1) homepage/landing page, (2) category page, (3) product page, (4) cart, (5) checkout – user information, (6) checkout – shipping, (7) checkout – payment, (8) checkout – order confirmation.Ī goal setup along with the funnel should look something similar to this. To leverage the full functionality of Google Analytics goals, you should also set up a funnel. You might have a secondary confirmation page for those who want to visit it again and redirect people visiting the original confirmation page. To avoid duplicate conversions of the purchase goal, make sure that every visitor can see the “thank you” page just once. The most common goal type for tracking transactions is Destination, that is, visits of the “thank you” or the order confirmation page. Secondly, it allows you to build and analyze different funnels that lead to the purchase. Firstly, it is good for backup and double checking your most important user action, the one that brings in the money. Having a secondary tracker as a goal, although, is good for several reasons. Social recommendation, video play, ad clickĪs you might already know, the best solution for tracking e-commerce transactions in Google Analytics is its Enhanced Ecommerce feature. Sessions that lasts a specific amount of time or longerġ0 minutes or longer spent on a support siteĪ user views a specific number of pages or screensĪn action defined as an Event is triggered Thank you for registering! web page or app screen Here’s a table that gives an overview of each of them.įor most websites, Destination is the most used type followed by Event. In Google Analytics, you can choose between four types of goals. A perfect solution for taking such notes is Google Analytics Annotations. If you do so, please make a note about it, so you’d know since when did the goal change. You may, however, change the goal to track something totally different by making changes to goal setup. What you can do, is make disable it by turning recording off. When creating a new view, make sure it has all the necessary goals.Įxactly, once you create a new goal you can’t delete it.Configure the goals as early as possible.In other words, you must set up goals in your Analytics account before data appears in your goal reports and any other report that provides data on goals and goal Conversions. Goals apply to the data you collect after the goal has been created. Views in can be duplicated, that way you don’t have to manually copy the goals.When having problems with 20 goal limit, you can just create a new view.

When creating a new goal, always consider whether you should add it for some other view as well.

This means that for every view in your Google Analytics property, you can have different goals. To put it very short: goals let you measure how often users complete specific actions on your website. What should you know about Google Analytics goals? In this article, we are covering how to track the popular user actions as goals in Google Analytics.Īs this article is focusing on the technical side of goal tracking, I recommend you read the article about which user actions should be tracked as goals in Google Analytics first. Tracking the performance of those key objectives is exactly where Google Analytics goals come into play. Naturally, every website is different and so are their key objectives. You can define multiple Segments for the report, however, you can only apply a single Segment at a time.Google Analytics, undoubtedly an industry leader in digital analytics, comes with a decent list of features available out of the box. You can apply Segments to your Goal Flow visualization to examine your conversions in even more refined ways. You can also see the relative conversion rate per source in the last column of the data table at the bottom of the Goal Flow report. To compare those numbers to the ones from other sources, simply click the connection between that other source and the goal or step. In this case, of the 769 total sessions originating from the google Source, 645 of them proceeded to the Billing step. In addition, the goal or step nodes list the relative contribution of goal step completions. Traffic from that source through your goal path is highlighted. To see whether it also delivered the most completions for a particular goal or funnel step, click the connection between the google node and the goal or step node ( Billing, in the example above). In this example, the dimension value google (which includes organic search and cpc) sent the most traffic (769 sessions). In the first column of nodes, you can quickly see the relative amounts of traffic from the top five sources, including direct traffic.

In the example below, the visualization is set up to use the Source dimension.

Compare traffic by the Source dimension.

Goal conversion overview google analytics annotations